From Editing to Interacting
Rebuilding the site from the ground up allowed us to fully enhance our visitors experience. After preforming extensive analysis on the website's Information Architecture and interview past attendees on their experience usign the website, we had our plan of action ready.
On the front-end, we fully redesigned the UX of the website to help visitors understand the show's pricing structure, and program schedule.
On the back-end, we utilized the Drupal CMS to allow for agile content management, and built a new interactive program guide to give attendees an easy way to plan their conference schedule.
Building for the Future
Once the site was launched, it led to a significant increase in attendee registrations and was once again the talk of the industry. This website rebuild was so successful that SEMI will be using this as a basis for their other trade show’s websites next year.