Mama Sophie's Kitchen & Bakery

Brand Identity Development

A Brand Identity is So Much More Than a Logo

Mama Sophie’s is lacking the brand recognition it needs to grow more successful. The restaurant always had an image of polite, fun, and family friendly; however, the locals only knew this image.

Bakery Menu

The menus are used to connote a warm friendly environment. The main bakery menu is a bound book that makes ordering feel like you are nestled in a good book. The specialty cupcake menu, which is shaped like a cupcake itself, provides customers with a fun way to interact with the product before the actual purchase. Plus who wouldn’t want to order from a cupcake anyway.