The Logo Needs to be More Aggressive
The logo is aggressive to show the power and performance the shop owner has biking. A dark red was used to refer to the art deco style found thought Long Beach, and the pairing with black was used to accentuate the aggressiveness of the logo.
- The five stars are used to symbolize the quality five-star service as well, the owner is a nine-time champion bicyclist racer, and it was used to express the success of his biking career.
- The curved stars also act as the handlebars for the bicycling figure and close off the open shape of the rider.
- The use of line, geometric shapes, and symmetry also call to the art deco influence.
- The illustration style from Michael Schwab was used as inspiration to capture a complex figure and simplify it to graphic lines.